Digitized 2013

Digitized is a relatively young conference. On its first two editions it managed to sell out all of its tickets well in advance, and achieve a high level of satisfaction from those who attended the events. Fantasy Interactive, Hi-Res, Media Monks and North Kingdom were among the speakers who delivered first-class content to Digitized.

On its third edition it takes the step from national to international. And further more, by taking advantage of its location (Athens, Greece) and the timing (September) it aspires to serve a three point mission: Work-Learn-Fun
This year's digitized attendees will have the chance to pick any combination of its three components. They can choose to just take advantage of the wonderful line up of speakers, one of the three very relevant workshops and/or a fun full day cruise at the nearby islands of Hydra, Poros and Aegina.

View also:
Digitized 2012 Opening Titles by Tony Zagoraios & Faze.
Digitized 2012 presentation by Pathfinder.
Digitized 2011 presentation by Pathfinder.

All lectures to be delivered in English, except where indicated. Greek to English simultaneous translation to be provided where needed. Questions about the event? Feel free to drop us an email or catch us on Twitter and Facebook. We're more than happy to help.

Speakers & Schedule: 20/9


    • 10:00’ - 17:00’
    • Windows 8 UX Academy Workshop
      Andrew Spooner, Microsoft UK

      Ready to learn about the tenants of a great app, how to think about information architecture, best practices for designing flexible layouts, touch, how to leverage contracts, and much more? Join us for the full-day training event designed to give UX designers a solid understanding of how to design great Windows 8 apps that leverage the full capabilities of the platform and follow the UX guidelines. Windows 8 represents an unprecedented opportunity for UX designers and creative agencies as leading brands, businesses and app publishers around the world are beginning to re-imagine their experiences and differentiate themselves on Windows 8. The fastest way to get ready for Windows 8 is to learn about user experience and design from the team that built the platform

    • 10:00’ - 17:00’
    • Designing Facebook Apps
      Themis Chapsis, Greece

      Following a non-linear career, Themis Chapsis (aka Vector Hugo) went through freelance design, training, consulting, article writing and Adobe evangelism before landing on social media and digital communication. Fascinated by technology, creative strategy and great UX he still enjoys his job and has no intention to stop. (Limited seats available. Please book early. Workshop in Greek only)

    • 10:00’ - 17:00’
    • CSS Igniter: Design & Code of a theme
      Gerasimos Tsiamalos, Greece

      Gerasimos Tsiamalos is just another Web designer / Front-end developer. In 2007 he discovered and embraced the almighty WordPress and 2 years ago he co-founded CSSIgniter, an online marketplace for Premium WordPress Themes. Planning the future of CSSIgniter and writing on his personal blog theportraitofageek.com is what he does while not in front of Photoshop designing another WordPress theme. (Limited seats available. Please book early. Workshop in Greek only)

16:30’ - 17:00’

11:30’: Registration

    • 12:30’ - 13:00’
    • 6wunderkinder
      Jan Martin, Co-Founder, Germany

      Jan Martin is a Co-Founder and Art Director of 6Wunderkinder. He is responsible for every 6Wunderkinder visual design (Website, newsletters, Facebook , Twitter, blog images, iTunes Images and more). He has helped the company receive recognition amongst many important design galleries and major design blogs, which has led to viral hype. 6Wunderkinder have quickly gained a huge reputation for being an awesome design-driven web startup, thanks to innovative graphic and interface designs. Prior to forming 6Wunderkinder, Jan Co-Founded Innovatics GmbH and served as the Co-Chief Web Designer. His formal design training took place at the Design Akademie in Berlin where he gained a BA in Communication design.

    • Bugsense
      Maria Nasioti, Creative Director, Greece

      She's what you might call a Design Slayer and she loves hunting down zombies with her crop tool. She's an HTML5 & CSS3 Master Jedi and she finds great interest in Mobile & Web design and Data Visualization. Currently she's passionate about Entrepreneurship, Windows User Experience Design Principles and User Experience on Visualizations Methods. (Lecture in Greek. Simultaneous translation to English available.)

    • Pinnatta
      Panagiotis Chatzidakis, Creative Director, Greece

      Panagiotis Chatzidakis studied Graphic Design and worked as an Art Director until 2011, specializing in web design, game design and UI-UX design on mobile apps. Since 2011 he is the Co Founder and Creative Director at Pinnatta, a Greek American mobile startup. He is also the Co Founder of an additional two companies specializing in digital communication. For the period 2004-2008 he was a board member and special secretary of the Greek Graphic Designers Association. (Lecture in Greek. Simultaneous translation to English available.)

    • 13:00’ - 13:45’
    • Taxibeat
      Michael Sfictos, CCO, Athens, Greece

      Michael Sfictos is Chief Creative Officer and co-founder at Taxibeat. He has more than 14 years experience in web design, user interface design and user experience. He has worked as a web designer for several digital agencies and media corporations. He was the lead designer of UK startup PeopleperHour and in May of 2011 he was part of the founding team of Taxibeat. (Lecture in Greek. Simultaneous translation to English available.)

    • 13:45’ - 14:15’
    • Microsoft UK
      Andrew Spooner, Creative Tech, UX Evangelist, UK

      Andrew Spooner is a Creative Technologist and User Experience Evangelist working at Microsoft in the UK. He spends his time playing with the latest hardware and software looking beyond the technical specification to see how technology can be used in surprising yet useful scenarios. He has over 15 years of web design and development experience, recent work at Microsoft has been around applications for Windows 8 and Windows Phone and explorations into Natural User Interfaces. He runs workshops for visual and UX designers on emerging Microsoft technologies. He is the producer of a series of design films titled 'Conversations' which can be watched on his blog and his favourite technology is the human.

14:15’ - 14:45’: Coffee Break


    • 14:45’ - 15:15’
    • Mindworks Interactive
      Gregory Papadopoulos, Creative Director, Greece

      Gregory Papadopoulos was born in 1972 in Athens, where he lives up to this day, with his wife and his amazing newborn son. His love for art and design led him to study Graphic Design at the Technological Institute of Athens and eventually got in the advertising industry, working as a graphic designer. In 1999, he decided to go all-digital. Thus he joined Atcom’s web forces and worked as an interactive designer, creating and later directing multiple digital projects, earning several design awards along the way. Now he is a Creative Director at Mindworks agency, leading a talented creative team and aiming to make the digital world a bit better, through great online communication projects. (Lecture in Greek. Simultaneous translation to English available.)

    • 15:15’ - 16:00’
    • Serial Cut
      Sergio del Puerto, Creative Director, Spain

      Imagemakers since 1999. That’s how Serial Cut™ defines itself. The Madrid-based studio is specialized in art direction for advertising and known for their graphic still lifes, typographic juggling and their organic use of 3D. Their genuine style combines pop culture with certain surrealism, leading to iconic images that always invite a closer look. With twelve years of experience, the studio founded by Sergio del Puerto has been part of a period of graphic globalisation, working for such international clients as Adobe, Nike, Puma, MTV, Nickelodeon, Lego, Playstation, Channel4, Diesel, General Electric, Sony, LG, Vodafone, Burger King, Pepe Jeans, Blackberry, Absolut, Dodge and The Guardian. The studio just launched with Index Book their book "ExtraBold.", that compilates all their works through 320 pages with extra content via Augmented Reality.

    • 16:00’ - 16:30’
    • Workable HR
      Zaharenia Atzitzikaki, UI Designer, Greece

      Zaharenia was born and raised in Heraklion, Crete. She started designing and developing for the Web in 2004. She started working for Phaistos Networks in 2006, while three productive years later she took the leap and became a freelancer. She became a member of the Workable founding team in 2012 where her day-to-day job is to improve the hiring experience for hundreds of great companies. She has a cat. She loves the sea. (Lecture in Greek. Simultaneous translation to English available.)

16:30’ - 17:00’: Coffee Break


    • 17:00’ - 17:30’
    • UNIT9
      Robert Bader, Interactive Director, Germany

      UNIT9 is a multidisciplinary production company aiming to create outstanding digital experiences across mobile, physical installations and the web. Directors, writers, technologists, working collaboratively to create content, advertising, utility and gaming. Outstanding digital experiences across mobile, physical installations and the web.It has evolved the models adopted by Hollywood studios, TV commercial production companies and game development studios to create bespoke integrated solutions to advertising standards and deadlines.

    • 17:30’ - 18:00’
    • Hinderling Volkart AG
      Michael Volkart, Partner, Switzerland

      Integrated at heart, Hinderling Volkart is the agency for a connected world. It combines innovation, technology, creativity and strategy to connect people and brands. Founded in 2009 by Michael Volkart and Michael Hinderling it has grown to become Switzerland's most celebrated independent digital agency, having won several national and international awards. Hinderling Volkart takes pride in creating work (be it a website, a movie, an integrated campaign, a mobile app or a completely new product) that targets the heart, work that everybody likes to share.

    • 18:00’ - 18:30’
    • R/GA
      Filip Williamsson, Experience Designer, Sweden

      Founded in 1977, R/GA is a full-service digital agency that transforms the way people interact with brands. A commitment to design, technology, strategy, and innovation defines R/GA's legacy as an iconoclast in the world of communications and marketing. With a holistic range of offerings, including both inbound and outbound services, along with a specialization in brand development, mobile, and retail, R/GA's agency model is adaptable to the ever-changing needs of consumers in the digital landscape. R/GA has offices in New York, London, San Francisco, São Paulo, Singapore, Chicago, and Buenos Aires. .


One-day Cruise

So… you've made it to Athens.

And it's still September. Which means you should be expecting a daily mean of 24°C.
The conference is just over, it's a Sunday and you have some free time.

How about a one day cruise to the nearby islands? We are offering you the option of visiting three gorgeous Greek Islands in one day on an island-hopping cruise from Athens! Visiting the Saronic Islands of Hydra, Poros and Egina. The cruise departs from Faliron at 8 am and returns at the same spot at 7:30 pm.







Vakalo Art & Design College

26 Lamprou Katsoni street, Athens

The Vakalo School of Art and Design was established in 1957 by a team of artists, designers and theorists, headed by George Vakalo. The School was founded with the aim of offering courses in what was then called 'the applied arts', a field which was not covered by Greek education at the time. The College was unique and held in high esteem. Today the College's design programmes (validated by the University of Derby) are on an internationally acknowledged level of Higher Education, and enjoy a highly respected reputation as a recognised leader in its field in Greece.

Getting to the Vakalo Art & Design College:

The Vakalo School of Art and Design is located in the Athens city centre. With regard to people with impaired mobility, the Vakalo School Building has wheelchair access, lift to all floors and appropriate toilet facilities for wheelchair users.

By bus:

Take bus lines 230, 813, A7, B5 or trolley-bus 7, 14, 18, 19 and get off at ‘IKA’.
From there it is a two minute walk to the Vakalo School of Art & Design buildings

On the Metro:

Take the ‘blue line’ (Line 3, Airport or Ethniki Amyna or Doukissis Plakentias – Egaleo) and get off at ‘Ambelokipi’. Follow the signs to “Exit to L. Aleandras/Dim. Soutsou” and you will emerge on Alexandras Avenue. From there, it is a 7-minute walk to the Vakalo School of Art & Design buildings..

Onasis Cultural Centre

107-109 Syngrou Avenue, Athens

The Onassis Cultural Centre is Athens’ new cultural space hosting events and actions across the whole spectrum of the arts from theatre, dance, music and the visual arts to the written word, with an emphasis on contemporary cultural expression, on supporting Greek artists, on cultivating international collaborations and on educating children and people of all ages through life-long learning.

Getting to the OCC:

The OCC is on your left as you travel down Syngrou Avenue towards the sea. It is next to the headquarters of the Ethniki Asfalistiki insurance company, and opposite Panteion University.

By bus or trolley-bus:

Take bus lines 040, 106, 126, 134, 135, 136, 137, 550, Α2, Β2, Ε22, Ε90 or trolley-bus 10 and get off at ‘Panteion’. If you are heading downtown, the bus/trolley stop is just 10 metres from the entrance to the OCC.
If you are coming from the city centre or the Syngrou-Fix Metro station, use the pedestrian underpass in front of Panteion University to cross over to the other side of Syngrou Avenue.

On the Metro:

Take the ‘red line’ (Line 2, Agios Antonios – Agios Dimitrios) and get off at ‘Syngrou-Fix’. Follow the signs to “Exit to Syngrou/Drakou” and you will emerge on Syngrou Avenue. From there, you can either take a bus or trolley-bus from the stop in front of the Metro escalators on Syngrou Avenue and get off four stops later at ‘Panteion’; if you are not in a hurry, it is a 12-minute walk down Syngrou Avenue to Panteion University, where you can use the pedestrian underpass to cross over to the other side of Syngrou Avenue.

By car

Parking in the densely populated area around the OCC might be a problem, especially at night or during the weekend. The OCC has underground parking facilities for roughly 200 cars. Every level has designated places for people with mobility problems near the elevators.

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